George has worked with some of Australia’s leading companies, specialising in driving customer centricity and inspiring employees to execute on-brand experiences. Prior to working with Strativity, George occupied many senior executive roles and brings more than 30 years’ commercial experience across a range of industries and organisations. He has implemented customer focused programs that have led to revenue growth, improved retention and bottom line while also creating passionate and motivated employees.
George specialises in accelerating business performance, bringing tools and insights that can underpin successful transformation programs. George’s approach draws upon disruption theory, design thinking, entrepreneurialism and innovation. After completing an Advanced Diploma in Marketing, George graduated from Macquarie University with an MBA.