Enablement & Execution Solutions

Overview

Cutting-Edge Change Methods

Strativity Group has pioneered a range of the world’s best enablement and execution methodologies to help organisations accelerate the activation of their own unique target state experiences for customers. Our approach is built on a deep understanding of human psychology and cutting edge change methods that address: mindset and beliefs, practices and policies, culture and ways of working, organisational capability, experience delivery, competitive advantage and strategic goal realisation.

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Solution Offerings

Our Enablement & Execution Methodologies

Strategic Change

Estimates range from seventy per cent to as high as ninety per cent, but experts largely agree that most change initiatives don’t deliver their intended benefits. In many cases, the strategy may have been good, but it still failed in execution. This is a staggering waste of opportunity and of the resources invested to develop the initiative. Leadership teams may have spent months discussing the context and challenges, exploring possibilities and debating options, personally speaking with customers or auditing competitors, then refining and articulating the resulting strategy. The problem is, it’s not the leadership team that’s going to execute. Whatever the new initiative – whether it’s a new technology or a new way of working, a new brand or a new CX strategy – you’re going to need your team to deliver it. Strativity bring a range of unique approaches to the challenge of strategic change. We believe that engaging the hearts and minds of managers and employees is just as vital as designing the right organisational capabilities and implementing new platforms.

Target Experience Activation

Designing future state experiences that are brand aligned, differentiated and value accretive is important and enjoyable, however few organisations manage to translate their intent into an everyday reality. This is because changing organisations, platforms, culture and individual mindsets is difficult. Strativity bring proven approaches and an outstanding track record in helping organisations active their target experience. We do this through crafting the core narrative, aligning organisation and individual purpose, and presenting the desired future in a compelling and emotionally engaging way. We then identify the enablers required to execute the target experience and work on uplifting capability with our clients. Leaders, managers and employees are also engaged to clearly understand the difference between a good experience and a target/brand aligned experience. Providing this clarity through a range of examples and reinforcing with ongoing activities and measurement programs provide a foundation for sustainable success.

Operational Enablement

Attempting to execute a new strategy or improve an organisation’s experience without fundamentally enhancing and aligning the enabling capabilities usually results in minimal progress at best and value destruction at worst. Enhancing capability will also drive efficiencies and in many cases future proof an organisation (for at least a few years). Strativity use a proprietary methodology to assess the target experiences/engagement approaches against current capability using our EBTOPP model or an enhanced 7S model. This allows us to to identify the most critical uplift/adjustment requirements across business, technology, organisation, people, process etc usually levering a combination of document review and SME based workshops. We then work with our clients to prioritise and sequence enhancements and play a supporting and governance role as changes are made.

Inspiration & Education

Strativity’s inspiration and education programs are designed to inspire and educate the individual and build an organisational culture and capability set that supports exceptional experience delivery. We have a range of programs with supporting content, videos, exercise and toolkits covering all of the aspects required to drive strategic change and uplift employee, leadership, service, design, performance management and CX capabilities.

Digital Enablement

In today's data-driven era, data and digital transformation have become crucial drivers of business success. In order to accelerate the activation of your unique target state experiences for customers, we guide you through a four step process to define your CX-focused transformation. Outcomes include reviewing the CX strategy and goals against your digital capability and mapping digital & data value chains to develop the digital roadmap and goals.

Data Foundations

The world has entered an era where data is no longer just an afterthought—it is the strategic fuel that propels businesses forward. From understanding customer behaviour and preferences to predicting trends and optimising operations, data has become the secret sauce for success in the digital age. Strativity helps guide you on the path to data enablement through a 6 stage process that includes mapping the digital ecosystem opportunity in your industry, Understanding your digital foundations and data capabilities, Visualising the full potential of data and data-driven features and services, Designing for 'digital customers', Setting digital & data goals for your cx strategy and helping you to building digital and data capability.

Digital Solution Design

Our approach focuses on addressing your business challenges and driving CX digital transformation. Based on an understanding of your unique business problem, goals, and objectives, we analyse and define user and technical requirements, ensuring scalability, security, and seamless integration. With a focus on CX outcomes we help you to design, build and manage applications setting you up with the right people, process and technology to enable the fastest path to value realisation.

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Customer Strategy Consultancy Testimonial Background Desktop

“Strativity are a team of consummate experts that assisted Greyhound greatly to understand the moments of truth that are pivotal in the minds of our customers, ensuring their experience moves beyond good to great!"

Alex De Waal - Chief Executive Officer of Greyhound Australia

“Thanks Brad – your support and the team at Strativity Group helped us drive an insight-led, data-driven approach to disrupt a 124-year-old bank!"

Andrew Chanmugan - Executive General Manager of CX of Bankwest

"We have partnered with Strativity across a range of projects and have always found them passionate and professional. They bring a pragmatic approach that has helped us improve the experience of our members."

Simon Grant - Group Executive of Advocacy & International

"Strativity helped us to understand and decompose our current customer experience and trial new and innovative offerings. They bring together research, strategic design and quantitative capabilities very well to deliver effective outcomes."

Mark Healy - Managing Director of Global Payments ANZ

"Thanks Brad and Strativity, you have been a great partner to us this year!"

Ant Dureau - Chief Client Officer of AMP

"Before we met Strativity, we used to turn the lights on at 7:00am, a bit like a military operation. Now we let residents choose when they’d like to get up and we have noticed that our dementia patients are calmer."

Annette Hili - Chief Operating Officer of BaptistCare

"We have engaged Strativity on a number of projects and have been really pleased with their capability, focus, and of course the outcomes. Would definitely recommend them."

Chris Jackson - General Manager, Customer Experience & Digital at Transurban

"The Strativity team brought enthusiasm, expertise and a practical approach to their work with Alliance Group. They helped us to better understand the supplier and customer ecosystem, prioritise our efforts and drive real change."

David Surveyor - CEO at Alliance Group

"The Strativity team helped us to value an important market segment that had never been properly valued before. Along the way, the team used multiple data sources which helped us to understand key trends in our customer ecosystem, and where our efforts needed to be prioritised. The team were a delight to work with – crisp in their communication style, efficient, flexible and responsive to feedback."

Erryn Schettino - National Manager, Sales and Customer Strategy of BlueScope

"Strativity shaped and completed market research to identify potential revenue pools and helped us with the strategy to effectively target these. With this insight and hard work, we have been able to take advantage of these opportunities to triple our revenue and profitability over the last few years."

Mike Tristram - Chief Executive Officer of Trisco Foods

"I highly recommend the work of the Strativity team. They are experts in understanding and improving the customer experience of leading brands."

Paul Rayson - Chief Executive Officer of CommSec

"Strativity helped us understand the customer perspective and work across the business to design and execute the ideal experience, delivering both strategic and tangible value."

David Armstrong - Chief Executive Officer of Allity Aged Care

"Strativity helped us map the current client experience, prioritise enhancements and design the ideal experience. We then looked at the cultural and capability adjustments that would be needed to deliver in order to shape and execute the right plan. The team was first class and I would have no hesitation in recommending them to other organisations that want to drive customer centric change."

Mike Tristram - Chief Executive Officer of Trisco Foods

"Strativity helped us map the experience of members and employers to understand their needs, prioritise improvements and design the optimal experience. They brought great skill and a practical approach, enabling us to understand where value could be created and how we could best serve our members and employers. This was further supported by a measurement program to drive a customer centric culture and help us track progress."

David Atkin - Chief Executive Officer of Cbus

"I would certainly recommend Strativity. They engage brilliantly to understand and focus on the most critical insights and leverage these to determine the right actions. They certainly helped us on our journey to create seamless omnichannel experiences."

Chris Wilesmith - Managing Director of Supercheap Auto & Chief Executive Officer of Mitre 10 New Zealand

"The Strativity team were great in helping us to better understand the end to end customer experience for our key eParcels business. Most of the recommendations have been completed or are in progress and our eParcel business is continuing to grow significantly as a result."

Chris Koo - Manager of Domestic Parcels at Australia Post

"Thank you all so much for a wonderful ‘activation’ day yesterday. The hallway conversations have been buzzing with people’s reflections and feedback."

Nicola Reynolds - General Manager of Customer, Insights and Marketing at Benetas

"We found the Strativity training to be tailored perfectly to the culture we were working to create in all our stores – one that delights every customer with a proactive, energised, customer service approach that reflects our appreciation of every customer and a deep pride in the service we are providing."

Jerry Sheridan - President and Chief Executive Officer of AmeriGas

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